Peak Potential Life Coaching needed a stronger digital presence that could compete in local search while providing a better experience for potential clients. The project focused on optimizing the existing WordPress website across three key areas: SEO, performance, and user experience.
I conducted keyword research and restructured the website content around relevant search intent, strengthened internal linking, refined calls-to-action, and optimized existing blog content. On the technical side, I implemented SEO improvements with Yoast SEO and performance optimizations using LiteSpeed Cache, while also addressing technical SEO factors to improve the site’s search visibility and overall performance.
The work was ultimately focused on creating a website that was not only better optimized for search engines, but also clearer, faster, and more effective at turning local visitors into potential coaching clients.